Skills & Competencies for Social Media Analyst II

Social Media Analyst II job profile

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JOB SUMMARY for Social Media Analyst II

Collects and analyzes data related to social media marketing campaigns.

JOB RESPONSIBILITIES for Social Media Analyst II

Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders.

Social Media Analyst II SALARY RANGE

BASE 50%
$76,517
TOTAL 50%
$78,703
Job Level
P02
Job Code
SM15000425
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Analyst II

1 Job Family Competencies – Content Management System
Proficiency Level -2
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Follows the basic concepts and principles of content management systems.
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Level 2 Behaviors
(Light Experience)
Selects and compiles data in a content management system to drive structure.
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Level 3 Behaviors
(Moderate Experience)
Uses content management systems to track any changes on documents and database records.
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Level 4 Behaviors
(Extensive Experience)
Oversees overall functions of content management systems to drive communication on all marketing platforms.
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Level 5 Behaviors
(Mastery)
Leads all facets of the content management system to focus on improving its efficiency.
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2 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Follows basic practices and techniques in content marketing.
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Level 2 Behaviors
(Light Experience)
Identifies the target audience to create suitable and relevant content.
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Level 3 Behaviors
(Moderate Experience)
Implements content marketing campaigns to define brand personality.
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Level 4 Behaviors
(Extensive Experience)
Manages and plans schedules to ensure that the content remains consistent across all platforms.
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Level 5 Behaviors
(Mastery)
Improves strategies to promote high-quality content marketing.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Social Media Analyst II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists best practices and tools to maintain high accuracy and thoroughness in the workplace.
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Level 2 Behaviors
(Light Experience)
Uses checklists to ensure that information goes out error-free.
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Level 3 Behaviors
(Moderate Experience)
Sets up processes to ensure delivery of high-quality work.
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Level 4 Behaviors
(Extensive Experience)
Employs techniques for motivating personnel to meet or exceed accuracy goals.
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Level 5 Behaviors
(Mastery)
Leads the creation of tools for enhancing and assuring accuracy.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Predicts contingencies in advance and assumes predictable risks.
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Level 5 Behaviors
(Mastery)
Seeks out opportunities and experiences that stretch own or team limitations.
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3 Social Media Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst II
Proficiency Level - 4
5 Competency for - Social Media Analyst II
Proficiency Level - 5

Summary of Social Media Analyst II skills and competencies

There are 0 hard skills for Social Media Analyst II.
9 general skills for Social Media Analyst II, Content Management System, Content Marketing, Copywriting, etc.
7 soft skills for Social Media Analyst II, Attention to Detail, Initiative, Effective Communication, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Analyst II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Effective Communication.

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